Quick Access to the French Home Décor & Lifestyle Market – Established E-commerce Brand, 50,000+ Customers, Swiss–French Operating Setup and Inventory for Sale

Swiss e-commerce brand focused on the French home décor, lifestyle, wedding/party supplies  market, available for acquisition.

The company specialises in premium-quality paper lanterns, decorative lanterns, tissue pom-poms, and decorative products for weddings, baby showers, birthdays, and home decoration.

This opportunity is ideal for a buyer seeking to enter or strengthen its position in the French home décor and lifestyle market, particularly with products targeting a predominantly female, middle- and upper-income households, customer base.

The transaction may include the brand, e-commerce website, domain name, product content, visual assets, SEO history, a historical customer database of more than 50,000 customers, approximately 32,000 social media followers, Google Analytics history, supplier know-how, inventory, and the existing Swiss–French operating platform.

Recent commercial figures amount to approximately EUR 23,574 over the last twelve months and EUR 41,226 in 2024. Historical revenue between 2012 and 2020 was significantly higher, ranging from approximately EUR 100,000 to EUR 450,000 per year, depending on the year.

The current inventory acquisition cost is approximately EUR 85,000 (excluding VAT). The inventory is located in France, and logistics are managed by an external provider based in Angers.

Google Analytics data covering the period from 1 April 2025 to 28 May 2026 shows approximately 35,000 active users, 161,000 page views, 547,000 events, 77,000 product views, and 43,000 begin_checkout events.

The business is currently not profitable under its existing operating model. The principal reasons include the downsizing of the operational team following the COVID-19 period, declining order volumes, increased competition from Chinese platforms and Amazon since approximately 2017, and logistics and warehousing costs that have become disproportionately high relative to the current level of business activity.

The COVID-19 period also had a significant impact on the organisation and development of the business. Since then, operations have been managed with very limited resources while the owner diversified into other professional activities. As a result, the business has progressively received less attention and investment, contributing to its slowdown. The seller, being focussed on a new professional venture, is seeking an acquirer capable of either relaunching the brand, integrating the inventory into an existing business, or monetising the assets more effectively.

Currency note: Commercial figures relating to the sale are presented in EUR, as the market, inventory, and transaction process are all linked to France. The statutory financial statements of Elebadecor GmbH are prepared in CHF, as the company is Swiss.

A key strength of the opportunity is its established cross-border operating platform: a Swiss corporate structure, a French-focused e-commerce business, inventory located in France, logistics operated in France, and an established French VAT structure through a fiscal representative.

Although the company is currently not profitable and requires restructuring, it offers clear strategic value as a market entry platform, brand acquisition, inventory acquisition, Swiss–French operational platform, or complementary acquisition for an existing player in e-commerce, retail, home décor, lifestyle, events, or wholesale.

Asking Price: EUR 100,000, negotiable. A rapid transaction is preferred, with completion targeted before the end of September.

Main takeaway: this is far more than an inventory sale. It is a rapid entry point into the French home décor and lifestyle market, supported by a predominantly female customer audience, more than 50,000 historical customers, approximately 32,000 social media followers, extensive Google Analytics history, inventory valued at approximately EUR 85,000 (excluding VAT) already located in France, and a fully established Swiss–French operating platform.